Promotion and More Promotion

As I have said before I think, the average book doesn’t sell too many copies. In 2004, 950,000 titles out of the 1.2 million tracked by Nielsen Bookscan sold fewer than 99 copies. Another 200,000 sold fewer than 1,000 copies. Only 25,000 sold more than 5,000 copies. This is pretty old data but I couldn’t find anything more up to date in the 30 seconds that I tried…. It just shows you though. They say – they being my publisher – that you need to promote and promote and promote…. They do some of this work but I do the lion’s share. But, I am feeling guilty. For the next 2 and a bit weeks I will be on vacation and I won’t lift a finger on the book (collective sigh of relief from everyone I have spammed to death about The Last Observer).


By the time I get back, it will be 1-month to D-day in the USA and 6-weeks to D-Day in the UK. I should also have my books – always supposing the Czech customs people are being kind that day. Promotion won’t stop there but ramp up I suppose… then it’ll be looking for reviews of the book and maybe one or two book signings.

You know, I am beginning to dream about promoting the damn book! That is bad right?

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