Is Anyone Listening?
For the last 20-years or so I have been more than involved in marketing. From being VP of Marketing for a software company in the late 1990’s to being an analyst and consultant well known for delivering insightful Go to market strategies and marketing programs, marketing is in my blood. Through those decades a lot has changed about marketing though. Back in the 1990’s there was no such thing as social media. It was all about print ads, mailing campaigns and trade shows. You got the sense as well that most people were marketed to and a few did the actual marketing. We studied our audience and potential audience – their habits and needs – and then put in place some tactics and messages to promote the brand/product/service to thatRead More »